4 Steps to Better Offshore High Risk Payment Processing

When you set up a new business, along with many things that need to be sorted out you need to figure out how you would like to accept payment from your customers and this is one of the major obstacles, which most of the new business owner’s face. When you think about payment process, there are a few questions that need to be answered to find the solution. These questions are:

• Type of payments to be accepted
• Pros and cons of the chosen payment type
• Cost related to payment method.

When you are learning about payment processing, you should get knowledge about all the possible payment methods in detail. Out of various methods, Credit Card is the most popular as well as preferred payment method among customers. Let us discuss the basic steps you need to follow to get started with credit card processing: –

Setup a merchant account: To carry out online financial transaction, we need to open a bank account to be able to accept payment online in multiple ways (credit card, debit card, net banking). This bank account is called merchant account and the merchant. Merchant account is an account with a card merchant processor, who underwrites and settles transactions made online and payment processor is the company that underwrites or facilitates transactions.

Fee charged: When you open a merchant account and start accepting payments, banks charge you a fee. This rate varies from bank to bank. This fee is discussed at the time of opening a merchant account and it also depends upon the type of transaction you have opted to process.

Transaction type: There are basically two categories of credit card rates and these are:

• Physical presence of card: It is a method in which customer swipes his/her card on POS to make transaction. In simple words, it is a way of payment in which customer’s credit card is swiped physically through a credit card terminal/machine.
  
  
• No physical presence of card: In this method, card is not physically present at the place where payment is being done, rather it is done online or on phone or credit card details are typed manually to a credit card terminal. This method is commonly known as MOTO or Mail Order/Telephone Order.

The rates for both the categories are not the same and different merchant processors will offer different rates. So it becomes very important to know the rate provided by various merchant processors as well as which type of transaction method will be beneficiary to use in most of transactions.

Getting Tools: After opening a merchant account and choosing the type of transaction, the next step is to get started with the credit card processing. Once the account is opened and you start accepting the payment from the customer for the purchases they have made, it is necessary to manage the payment and for that you need proper tools. There are various software available in the market for payment processing, but you need to choose the one depending upon your business type and need, but before choosing any of the software be sure that it is compatible with your merchant processing account. These tools/software be any of the below specified tools:

• User-friendly software is better for online payment processing and order fulfillment.
• You can choose software which provides a better combination of receivable and payment processing so that you can manage both phone orders as well as recurring payments.
• POS or Point Of Sale is an easy-to-use and secure terminal for card reader processing.
• There are even softwares that provide almost all of the above features.

High Risk Merchant Account for Subscription and Membership

With the increase in technology, internet has become very common thing, and it has opened number of opportunities for business/entrepreneurs. These businesses can be product base as well as information base, out of which most of them provide memberships, which assure its customers exclusive experience. However it is not that easy to make this business enterprise work and even more difficult to make it profitable venture as it is way difficult to collect membership fee from customers online, which is done via credit card mostly.

Financial risk and reputation are always the main concern of any financial institutions. Any wrong practice can result in damaging the image of the business. Sites which offer memberships are regarded as high risk merchants, irrespective whether they practice illegal or shady things or not, due to which it becomes difficult for the business owner to find an institution willing to accept its application for merchant account and even more difficult to find an institute which will offer a reasonable terms on his account.

Why considered as “High-risk”

In the year 2010, the proprietors of many membership websites found their merchant account closed abruptly. The reason for this action was new guidelines released by MasterCard that put certain practices common to the membership site business model under much greater inquiry or analysis. Before MasterCard implemented new rules, many membership sites used techniques that were widely regarded as deceptive or even fraudulent. Not only MasterCard changed its policies, Visa had also issued similar guidelines. This resulted in conceding all the membership sites as high risk merchants.

Practice followed by Membership Sites

Let us discuss the points that make Membership sites as High risk merchant:

• Negative option enrollment: The customer makes a single payment for a product or service, but in doing so they are automatically signed up for a paid monthly subscription which they must actively cancel or opt out of to avoid being charged.
  
  
• Free trials: The customer or member is promised something for “free” (including “deferred billing” or “just pay shipping!”), but the process of obtaining the “free” item or service results in them unknowingly being signed up for a paid membership or subscription.
  
  
• Burying terms in the fine print : The membership site makes the terms of its charges and refund policy difficult to find by hiding them in the middle of a lengthy user agreement, or in tiny text in some obscure corner of the website.

Affect on business

Your membership site may be entirely forthright and honest with its members about any charges to their cards, but being part of an industry with a reputation for deception makes it harder to obtain a membership site payment processing account – especially one with decent rates and conditions. Being the part of industry with a reputation for precariousness makes it harder to secure an enlistment site portion taking care of record, especially one with respectable rates and conditions. Your best decision is to work with a charge card dealing with association that has some skill in high peril shipper accounts

How to start merchant account

Your best option is to work with a credit card processing company that specializes in high risk merchant accounts. Some of the payment processors willing to offer you an account may charge high fees or hold back an unnecessarily large percentage of your income as a “rolling reserve” to cover the risk of charge backs and other losses from unhappy members. While processing companies are taking a gamble by offering accounts for membership sites and need to protect them, these high rates can be painful for small businesses.

In high-risk business, best decision is to work with a charge card dealing with association that has some skill in high peril shipper accounts. A part of the portion processors willing to offer you a record may charge high costs or keep down a senselessly broad level of your compensation as a “moving store” to cover the risk of charge backs and diverse hardships from harried people. While dealing with associations are taking a wager by offering speaks to enlistment districts and need to secure them, these high rates can be troublesome for privately owned businesses. Dealer Stronghold-Merchant Services is cheerful to work with High Risk Merchant and tune in to their requirements to give sensible participation site accounts.

Our dedicated team has negotiated on behalf of more than 12,000 clients.  We understand the back and forth and give and take of negotiating processing accounts for high risk merchants, including hundreds of subscription service merchant accounts.

E-Commerce Business and Offshore High Risk Merchants Services

E-Commerce Business and merchants:

We all are very well aware that when Business and commercial activities are done Electronically it is referred as E-commerce. Sometimes back it was something which was considered as an advancement in the sector of Business and Commerce but now its a requirement and is taking over rapidly the whole of the market. Present and future of Shopping is online and will be completely online. And this the reason we are seeing numerous start-ups, entrepreneurs starting up with E-Commerce business and achieving their goals and growing globally. It has helped merchants to connect with their customers beyond the boundaries, and even made customer’s experience also fast, seamless, and most convenient.

A report says that E-Commerce Business sales will cross the figure of $638 Billion by 2018 in the only US using the Mobile devices. Now when you are dealing with an online business in order to take a payment from your customer through their card or electronic check you will essentially need a merchant account. A PCI compliant Payment gateway which and be integrated with your E-commerce based Business website and allow your Customer to make a transaction online and help in placing an order and paying for it online. And Here is an important Role of Payment service Provider (Merchant Service provider) who will provide an account or gateway for Merchant to take the payments online. Since an E-commerce Business can fall under either High-Risk category or a low-risk Category as per nature and transactions involved in Business a merchant applying for merchant account Must cross-check for the business category :

The following criterion is a perfect match for any business that falls into the low-risk category 

–

• Every month an amount lower than $20,000 is processed by you
• The average size of ticket that you possess is lower than $50
• Your chargeback ratio is quite low
• The industry that you cater to reflects a lower risk
• The country of your incorporation falls into a low-risk category
  
  

And following is a perfect match for any business that falls within the High-risk category –

• You have lost your previous merchant account due to high chargeback ratio.
• Questionable sales and marketing tactics
• Potential legal and financial liability
• Your credit is really bad.
• Industry is known for excessive chargebacks or fraud incidents
• Trial continuity business
• Previous credit card processing is not good enough
• You’ve been branded as the terminated merchant (TMF).

High Risk Merchant Services Provide Off Page SEO

Off Page SEO

Off-page, SEO refers to techniques that can be used to improve the position of a website in the search engine results page (SERPs). Many people associate off-page SEO with link building but it is not only that. In general, off Page SEO has to do with promotion methods – beyond website design –for the purpose of ranking a website higher in the search results

Benefits of ‘off-site SEO’ to Website

Increase in rankings – The website will rank higher in the SERPs and this also means more traffic.

Increase in PageRank – Page rank is a number between 0 and 10 which indicates the importance of a website in the eyes of Google. It is the system invented by Larry Page and Sergey Brin (Google founders) and one of the reasons that Google was so successful in showing the most relevant results to the searcher.  Page rank today is only one out of the 250 factors that Google is using to rank websites.

More exposure – Higher rankings also means greater exposure because when a website ranks in the top positions: it gets more links, more visits, and more social media mentions. It’s like a never-ending sequence of events where one thing leads to another and then to another etc.

On- page SEO, Off-page SEO refers to activities you can perform outside the boundaries of your website. The most important are:

• Link Building
• Social Media Marketing
• Social bookmarking
  

Best Offshore High Risk Merchant Accounts for E-Commerce

E-Commerce Business and merchants:

We all are very well aware that when Business and commercial activities are done Electronically it is referred as E-commerce. Sometimes back it was something which was considered as an advancement in the sector of Business and Commerce but now its a requirement and is taking over rapidly the whole of the market. Present and future of Shopping is online and will be completely online. And this the reason we are seeing numerous start-ups, entrepreneurs starting up with E-Commerce business and achieving their goals and growing globally. It has helped merchants to connect with their customers beyond the boundaries, and even made customer’s experience also fast, seamless, and most convenient.

A report says that E-Commerce Business sales will cross the figure of $638 Billion by 2018 in the only US using the Mobile devices. Now when you are dealing with an online business in order to take a payment from your customer through their card or electronic check you will essentially need a merchant account. A PCI compliant Payment gateway which and be integrated with your E-commerce based Business website and allow your Customer to make a transaction online and help in placing an order and paying for it online. And Here is an important Role of Payment service Provider (Merchant Service provider) who will provide an account or gateway for Merchant to take the payments online. Since an E-commerce Business can fall under either High-Risk category or a low-risk Category as per nature and transactions involved in Business a merchant applying for merchant account Must cross-check for the business category :

The following criterion is a perfect match for any business that falls into the low-risk category –

• Every month an amount lower than $20,000 is processed by you
• The average size of ticket that you possess is lower than $50
• Your chargeback ratio is quite low
• The industry that you cater to reflects a lower risk
• The country of your incorporation falls into a low-risk category

And following is a perfect match for any business that falls within the High-risk category –

• You have lost your previous merchant account due to high chargeback ratio.
• Questionable sales and marketing tactics
• Potential legal and financial liability
• Your credit is really bad.
• Industry is known for excessive chargebacks or fraud incidents
• Trial continuity business
• Previous credit card processing is not good enough
• You’ve been branded as a terminated merchant (TMF).

What steps to be followed while going for an E-Commerce Merchant Account :

Once you are done with your business setup and you have found that your business is under which category all you need to follow these simple steps to get a merchant account.

• Choose the Right Domain
• Pick a Web-Hosting Service
• Design Your Website
• Shopping Cart for Online Business
• Payment Processor Solution for your online Business

Merchant Stronghold is one of the leaders in the merchant account industry. We offer payment Gateways and payment options that are ultimate. Before Opening a merchant account, you should know which account is best for your business. If you choose the right account, it will solve many of your problems and increase profit margin. An E-commerce Business merchant account with Merchant Stronghold will offer you these benefits:

• Reliable Merchant Account Services
• Merchant Account Pricing
• 24/7 Merchant Support

And above all, it will help you in growing your business smoothly.

Digital marketing is the marketing of products or merchant services

Website Analysis

Web analytics is the measurement, collection, analysis, and reporting of web data for purposes of understanding and optimizing web usage. However, Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website.

Social media optimization

Social media optimization (SMO) is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand or event. Social media optimization (SMO) is a form of internet marketing where one can generate publicity through social media. The SMO process helps content get more widely distributed through social media networks.

SEO On Page

On-page SEO consists of all the elements of SEO you can control best. If you own a website, you can control the technical issues and the quality of your content.On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. Read More

SEO Off Page

Off-page, SEO refers to techniques that can be used to improve the position of a website in the search engine results page (SERPs). Many people associate off-page SEO with link building but it is not only that. In general, off Page SEO has to do with promotion methods – beyond website design –for the purpose of ranking a website higher in the search results

Content Marketing

Content marketing means attracting and transforming prospects into customers by creating and sharing valuable free content. The purpose of content marketing is to help companies create sustainable brand loyalty and provide valuable information to consumers, as well as create a willingness to purchase products from the company in the future. This relatively new form of marketing does not involve direct sales. Instead, it builds trust and rapport with the audience

Landing Page Creation

A landing page is a web page that allows you to capture a visitor’s information through a lead form. A good landing page will target a particular audience, such as traffic from an email campaign promoting a particular ebook or visitors who click on a pay-per-click ad promoting your webinar. It’s important to build a unique landing page for each of the offers you create. Read More

Merchant Stronghold is Headquartered in Clearwater, Florida. It provides credit card processing services for businesses of all sizes.

Online Best High Risk Merchant Account For Financials Institution

Merchant Stronghold helps give a competitive edge to financial institutions. We harness relationships to help you meet continued demands for new customers, new deposits and new sources of revenue. We know how important attracting profitable customers and maintaining long-term relationships are to your financial institution.

Become a Partner

As competition and Federal Regulations continue to erode margins on traditional banking products, few financial institutions have fully tapped the potential that resides in your market for merchant acquiring services. Merchant Stronghold can become your ally in offering the latest in merchant processing programs to your business and commercial customers. This partner program provides a sales force dedicated to your institution, to help leverage your brand name and market presence, effort to attract and retain new customers and increase profitability.

Our Goal is to help your financial Institution to every day, that includes customer service, terminal help desk, marketing materials, equipment deployment and programming, merchant training and activation, online transaction information, referral updates and reporting and allowing you to focus on core banking products and services.

Partner Benefits:

• Increase earnings from ongoing revenues
• Grow deposits by capitalizing on strong brand recognition and branch distribution system
• Reduce cost through Merchant Stronghold sales proficiency, experience and economies of scale—Merchant Stronghold assumes expenses, merchant liability (including fraud and chargebacks) and operational responsibility for the back-office support functions (customer service, help desk, etc.)
• Create a long-term alliance that can bring best-in-class sales, service, products, branding, distribution, and pricing to your merchant business
• Access a professional, dedicated Merchant Stronghold sales force that works branch referrals and cold calls on merchants in your current markets
• Reverse cross-sales opportunities with Merchant Stronghold back to your branch staff for core bank products and services